I was struggling with how to explain that we make great furniture that is built to last. To do this I was thinking of a spreadsheet with graphs comparing cheap products replaced many times versus a higher initial cost product that doesn’t need to be replaced. In the end I decided that approach was too left brained and doomed for failure.
In any case, I came across this post from a few years ago and thought it was right on the mark. I think it does a better job than I can of explaining how we as a company operate and want to work with people that feel that same way.
If you are interested…. Changing the World
Just thought I would update what has happened with my letter to the City regarding sustainability…..
After sending the letter to all City and County officials, the Solid Waste Dept and others, I received two…yes, two…whole responses. One was from a county commission’s assistant and the other was from County Commissioner Wayne Johnson. 2 replies out of 19! I know this isn’t a number one priority for elected officials but come on. In the words of Seth Godin, this is broken.
Discouraged (and pissed) I forwarded the letter to the Albuquerque Journal. It was printed on 7 March 2012 and was titled “City Could Be Doing More To Encourage Sustainability”. On 8 March 2012 I get a call from the Solid Waste Department. They now ordered 1 yard dumpsters that they are going to make available to commercial pickups and we are the first customer for them.
So, on one hand, I am happy the City tweaked a policy. On the other hand, I am disappointed that this was a compromise of a solution to keep some sustainably minded individual quiet and somewhat happy.
I plan to continue to push the City so if you know of other companies that are looking to join in the sustainability movement, please send me an email.