I went to Green Drinks last night which was hosted by the NM Green Chamber of Commerce– Albuquerque/Rio Rancho chapter. The guest speaker was Carolyn Parrs with Mind over Markets whose presentation was “Kermit is Dead: Effective Messaging in Today’s Green Market”. The talk was both informative but at the same time disheartening. Carolyn explained that green is really mainstream now and consumers expect all products to have a green tint to it. What was […]